Google takes on Facebook and Twitter with network site

Google has taken the wraps off its latest social network known as Buzz. The service - integrated directly with its e-mail service Gmail - allows users to post status updates, share content and read and comment on friends' posts. The site pitches Google directly against rival networks such as Facebook, which has amassed nearly 400 million users since its launch in 2004.

Buzz will try to capitalise on the number of regular Gmail users, which is currently around 170 million people. BBC News technology correspondent Rory Cellan-Jones said that the launch appeared to be a major land grab by Google for the social networking space.

They've launched Buzz with plenty of interesting new features, particularly for mobile users, but the real question is whether there's enough to entice social networkers away from sites like Facebook and Twitter, he said.

Rival Yahoo already offers a service that allows people to see updates from sites such as Twitter and Flickr from inside their Yahoo Mail page. The new features are built directly into Google's free e-mail service Gmail. Users can post private or public status updates - known as a buzz - and share content from other sites such as Twitter, YouTube, Flickr and Picassa.

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