China launches its own search engine 'Goojje' in midst of row with Google

Knock-off websites of both Google and YouTube have emerged in China as the country faces off against the real search engine over its local operations. The Google imitation is called Goojje and includes a plea for the U.S.-based company not to leave China, after it threatened this month to do so in a dispute over web censorship and cyberattacks.

The site looks similar to the original and the final syllable ‘jje’ sounds similar to the Mandarin word for older sister ‘jjejie’ – while the ‘gle’ syllable of Google is pronounced like the Chinese world for ‘older brother’.

Goojje has a message on its site which reads: ‘Sister was very happy when brother gave up the thought of leaving and stayed for sister.’

YouTubecn.com offers videos from the real YouTube, which is owned by Google and blocked in China.

The separate projects went up within a day of each other in mid-January, just after Google's threat to leave.

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