Top internet search terms such as 'oil spill' have been bought by BP as the company attempts to salvage its reputation in the wake of the Gulf of Mexico disaster.
The oil giant has paid for the Google and Yahoo! results in a bid to moderate the flow of criticism against it on social networking sites such as Twitter and Facebook.
Web users searching for ‘oil spill’ on Tuesday night brought up a link to BP's website with the tagline: ‘Learn more about how BP is helping.’ Toby Odone, a BP spokesman, told The Telegraph the aim behind the purchase was to make information on the leak more accessible.
‘We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer,’ he said.
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BP buys Google search terms to help repair reputation in wake of disastrous oil spill
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, Jun 10 2010 09:40 AM
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