Fairer than Facebook?
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Posted 19 October 2011 - 06:02 AM
Facebook earns its £1.1 billion a year in advertising revenue by posting adverts at the side of users pages. So if you're a prolific Facebook poster whose every post is buried in 'Likes' and comments, you're effectively providing free entertainment while Mark Zuckerberg's multi-billion company pockets the profits.
A new start up - Chime.in - aims to take what it sees as a fairer approach. Half of the revenue for the adverts which appear on someone's Chime.in page will be split with the person in question - and if users sell the space direct to companies they can keep all of the money. The arrangement is unique for social networking and is ‘firing a shot’ across the industry, said Chime’s creator Bill Gross.
Until now websites like Facebook and Twitter have simply raked off all the money made from advertising whilst users earned nothing. Gross said that with Chime ‘finally, the interests of the content creators are aligned with the interests of the publisher because they get something for their hard work’.
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