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Italian alien film tries to ape Orson Welles radio play in web marketing

Started by Admin , Aug 08 2011 11:18 AM

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#1 Admin

Admin

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Posted 08 August 2011 - 11:18 AM


esseridiluce

Real TV newsreader Maria Cuffaro fronts YouTube attempt to trigger same panic as 1938 adaptation of The War of the Worlds

If anything can be said to have "gone viral" in the pre-digital age, then it was  Orson Welles's  1938 radio adaptation of The War of the Worlds. Telling HG Wells's story of an alien invasion by means of realistic news bulletins, Welles created genuine panic.

But what would happen if the same stunt were pulled using the awesome, scare-spreading capabilities of the internet?

More than 430,000 people have clicked on a YouTube clip purporting to be from an Italian news bulletin reporting the imminent arrival of extraterrestrials.

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