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If you’ve ever missed the look and feel of a ‘real’ book when reading on your Kindle get your thumbs into this, a revolutionary new miniature printed-page book is set to launch in the UK. Hodder, owned by the French company Hachette is bringing the flipback to Britain’s bookshops.
In an attempt to increase sales of paper books the publisher has resorted to getting inspiration from the Bible. And it didn’t involve a prayer to the Gods to make it happen. The flipback comprises of pages and not bytes that will feature printed words on wafer-thin paper, traditionally used when printing Bibles.
It is set to cause a publishing revolution and begin a new battle with e-books by reverting back to the traditional paperback publishing model and playing on reader’s nostalgia. The flipback is the size of an old cassette tape but thicker to accommodate numerous pages.
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